I just wanted to add a little more food for thought about social media and how to think about using it. People may get to your website and poke around the pages, read a little here, more over there. Spend a little time getting to know the company and what it offers. The look and feel and what you say speaks volumes – without an audible sound. (Take a look at your website – are you screaming? Whispering? Inviting in? – Just take a look with an objective eye – call us if you need help with this.) But back to social media – few visitors will
stick around your Facebook page for long – same for a Twitter page. They just won’t click around like they do on your website. So what does that mean for you? It means your Facebook entries and tweets should be updated frequently, be relevant, interesting, human, useful – you know, all those things that are COMPELLING– throught-provoking, funny – and they must stand alone. It’s the difference between a novel and a haiku. I just wanted to add a little more food for thought about social media and how to think about using it. People may get to your website and poke around the pages, read a little here, more over there. Spend a little time getting to know the company and what it offers. The look and feel and what you say speaks volumes – without an audible sound. (Take a look at your website – are you screaming? Whispering? Inviting in? – Just take a look with an objective eye – call us if you need help with this.) But back to social media – few visitors will stick around your Facebook page for long – same for a Twitter page. They just won’t click around like they do on your website. So what does that mean for you? It means your Facebook entries and tweets should be updated frequently, be relevant, interesting, human, useful – you know, all those things that are COMPELLING – throught-provoking, funny – and they must stand alone. It’s the difference between a novel and a haiku.
