Overall visits are up. 5,331 pageviews with 2.22 pages per visit and about 1.48 minutes average time spent on the site plus 37.45% new visits. 25.13% of all visits came from 46 cities throughout the immediate market. But is the online marketing plan actually working?
It’s one of the most common questions we address. It may sound much like your shrink (no, not yours personally) but we start to answer the question with a question: “What are your goals?”
Are you trying to drive traffic to your website? Perhaps you need more bodies walking through the door of your retail shop? Are you just trying to build overall brand awareness? Do you want to be the local expert within a niche market? There’s a lot to consider when establishing your goals. Set them. Measure them. Review them. Refine them.
It’s an ongoing process. Prepare for the long-haul and stick with it!
