As business owners we spend countless hours creating, fine-tuning, and optimizing the content that lives on our website. Sometimes, we overlook the critical piece to website reach, performance, and viability– web hosting. Website hosting can often be the last thought...
Each year social media and its role in connecting with your customers becomes more prominent. There are new algorithms to crack, and more content to produce. For many business owners this can be overwhelming. How do you maximize your brand’s impact and value on...
When you’re planning and developing your website, your main goals are to attract your target demographic and serve your current customers. You’ll need to include information about your business, what you provide, and what sets you apart from your competitors. A...
When building a marketing plan, businesses typically think about online ads, social media marketing, direct marketing, and so on. Unfortunately, these marketing strategies may only reach prospects who are looking for similar products or services. Hundreds of people...
There is no better marketing than customer testimonials. Why? Because we listen to and trust what others tell us about services and products. There’s a reason that Yelp became the most reliable source of the best restaurants and salons. No advertisement, flyer, social...
Do you need a one-page website for your business? Maybe. There are several benefits and disadvantages to having a single-page website. When building your website, consider the site’s structure. The one-page design, also known as a single page, is sometimes your best...
Technology changes fast, and website design trends are no different. Staying current on the top web design trends and standards is crucial to the success of your website, and 2022 is seeing new trends in design of websites. The overarching trend is an increased sense...
Believe it or not, the leave-behind marketing plan is still profitable and even necessary. You probably already know how important search engines, social media, and email marketing are. Efficient marketing contributes majorly to the success of a company. The right...
Definition of Keywords “Keywords” is a popular term that we’ve all heard, but if you’re new to SEO you might be confused as to what keywords actually are and why they’re so important. A keyword is a word that people enter into a search engine like Google...
As in-person events and networking make a comeback, you want to have your business cards ready. Having custom and personalized business cards may seem like an old-fashioned way of doing business, but it’s still an excellent way to make a lasting first...
