Most companies focus more on gaining new customers than retaining their current audience, despite studies that prove it costs 7 times more to acquire a new customer. You’ll make more money by keeping your existing customers happy and content. You can do this by...
With the rise of the digital age, our physical, face-to-face connections have dwindled. You can chat, link, like, comment, entertain, and request services all with the click of a mouse from the comfort of your own living room. However, creating and sustaining close...
Your online brand reputation and ranking depend on good brand management. The reputation of your company or brand can be either positive or negative. Whatever way it goes, it will directly influence your bottom line. A good reputation inspires confidence and loyalty....
There isn’t a week that goes by that we don’t get questions about social media. Is it really beneficial? What works? How do you do it? Social media is one of the marketing strategies that most small business owners know they need to use, but it is a miasma of unknown...
The question pops up now and again. Is it better to hire someone to do the marketing for your business in-house or is it better to outsource to a marketing firm? Generally speaking, unless your business is a large enterprise, it is almost always better to hire a firm....
