How do you enhance your email marketing strategy for the B2B world? Communication through email is now more powerful than ever, and it’s time you take advantage. This digital marketing tool builds brands and drives sales. As a successful business, you already know...
In the customer service world, you may have heard the terminology of customer lifetime value. You may wonder what is customer lifetime value? Customer lifetime value is the total amount of money you can expect to make from a new customer over time. It might take a...
The importance of having a website in this digital age is paramount to a company’s development and success. Most businesses have an online presence already, taking the necessary steps to grow and remain competitive. Your company’s survival depends on your...
Most companies focus more on gaining new customers than retaining their current audience, despite studies that prove it costs 7 times more to acquire a new customer. You’ll make more money by keeping your existing customers happy and content. You can do this by...
With the rise of the digital age, our physical, face-to-face connections have dwindled. You can chat, link, like, comment, entertain, and request services all with the click of a mouse from the comfort of your own living room. However, creating and sustaining close...